Small GIANTS Collective
Unlocking Growth for the Naturally Bold
Brands
Small brands deserve big opportunities. We open the right doors and walk with you every step of the way.
At Small Giants Collective, we connect ambitious brands with the right retail partners, giving you the traction and visibility to grow sustainably. From strategy to shelf, we help you cut through the noise, open the right doors, and walk with you every step of the way.
We’ve worked with challenger brands across health, wellness, food, and lifestyle – turning big ambition into meaningful retail growth. Whether you’re building your first listings or scaling across the independent and grocery landscape, we’ll help you build a story retailers and customers believe in.
Stores
Independent doesn't mean alone. Together, we grow stronger.
We’re proud to stand shoulder to shoulder with independent retailers — the heartbeat of local communities. Through training, brand partnerships, sampling, and shared learning, we help stores stay competitive, relevant, and connected.
Our mission is to make sure independents always have access to the best emerging brands, marketing support, and shared expertise to thrive in a changing marketplace. When your shelves are full of the right products and your customers are engaged, everyone wins.
ABOUT US
We’re a collective of brand builders, retailers, and connectors united by one belief — that growth is unlocked when people work together.
Born from the experience of Take on Goliath, Small Giants Collective brings together everything we’ve learned from years of building brands, training teams, and supporting independents. We’re facilitators of growth, mentors for the naturally bold, and a bridge between great products and great retailers.
We exist to help people succeed — not just in business, but personally too. We encourage learning, self-awareness, and collaboration because growth isn’t just about sales; it’s about people. Every partnership we build, every introduction we make, and every idea we share is designed to help both sides flourish.
When brands and stores grow together, the whole industry gets stronger.
Brands We’ve Worked With
We’ve proudly supported brands and retailers across the UK — helping them build partnerships, secure listings, and create lasting connections.
Let’s Grow Together
Whether you’re a brand ready to expand your reach or a store looking for new ways to engage customers, we’re here to help.
Let’s unlock your next stage of growth — together.
What Our Partners Say
“Small Giants Collective are a valued partner that truly understand the independent health channel. Their energy, insight, and connection with retailers help strengthen the community we’ve spent decades building.”
— Cheryl – Viridian Nutrition
“Working with Small Giants Collective has given us fresh perspective and access to networks that continue to make a difference. They champion independents and help brands like ours stay close to the stores that matter most.”
— Paula – Fushi Wellbeing
“The team’s passion for supporting independents shines through in everything they do. Their ability to bridge the gap between brands and retailers creates genuine, lasting partnerships.”
— Patrick Turner – Faith in Nature